LHONG 1919


THE RISE OF HERITAGE


Solutions:

  1. Strategy
  2. Branding
  3. Content
  4. Photography
  5. Design
  6. Illustration
  7. Film
  8. Social Media
  9. Digital Advertising
  10. Influencer and Publisher
  11. Event
  12. Sale

CHALLENGE
Establish 100-year-old heritage by the river as a new attraction.

PROGRESS
More than half-million people were claimed to have visited the site, with millions of social media interactions taking place.